France : 1st quarter of 2005 Increase in online purchases

According to the last study lead by "FEVAD" (Fédération des entreprises de vente à distance) and "Mediamétrie", 47 % of Internet users would have made a purchase on Internet in the first Quarter of 2005, against 39 % last year. Ebay comes in first of online venders, with an audience of 4.88 Millions of unique vistors, ahead of Fnac and Cdiscount. For online travel agency, Voyages-SNCF takes up 1st place with 4.58 Millions unique visitors.

Confidence level is also on the rise; Today 49.6 % of Internet users have declared to have confidence in online purchase. In the same time, the number of women buying online is 38 % higher, from 3.7 to 5.1 millions between 2004 and 2005.  (Source : JdN)

For the Group PASS-TEK:

Webshops from the Group PASS-TEK are also taking advantage of this situation and they benefit from a traffic acceleration and an increase in the transformation rate; Indeed, we have noticed a total of 410 000 seen page for 64 000 vistors in the second quarter.

Transformation rates have also been better, one of the Wedshops from the Group PASS-TEK having reached an excellent 8%.